4 posts tagged with "retail"

Trends come and go like fleeting seasons, there are brands that stand the test of time. One such brand is Fab India, renowned for its exquisite clothing that seamlessly blends quality, design, and the rich heritage of Indian textiles. As we delve into the history and ethos of Fab India, it becomes clear why this brand commands a premium and a loyal following.

The Legacy of Fab India​

Fab India's journey began in 1960 with a vision to celebrate the vibrant craftsmanship of India's artisans while providing sustainable livelihoods. The founder, John Bissell, was inspired by the beauty and diversity of India's traditional textiles and crafts. His mission was not just to create a brand but to create a platform for skilled artisans to showcase their talents to the world.

Evolution of the Brand​

From its humble beginnings, Fab India has evolved into a symbol of quality and ethical fashion. The brand's commitment to using natural fibers and traditional techniques sets it apart in an industry often driven by fast fashion. Fab India's clothing isn't just about the latest trends; it's about timeless elegance and a connection to India's cultural roots.

Premium Quality, Premium Experience​

Step into a Fab India store, and you'll immediately sense the difference. The stores are designed with a blend of modern aesthetics and traditional Indian elements, creating an ambiance that speaks of luxury and sophistication. Every detail, from the carefully curated displays to the soft lighting, is crafted to appeal to the discerning customer.

Fab India's premium pricing isn't just about the tag; it's a reflection of the meticulous attention to detail and the high standards of quality. When you purchase a garment from Fab India, you're not just buying clothing; you're investing in a piece of artistry that tells a story of heritage and craftsmanship.

The Concept of Fab India Stores​

What sets Fab India stores apart is their unique concept. Each store is more than just a place to shop; it's a cultural experience. From handwoven rugs to intricately carved furniture, the stores are a celebration of India's diverse art forms. It's not uncommon to find customers spending hours browsing, not just for clothing but for the stories behind each product.

The concept of "India Modern" is at the heart of Fab India's stores. It's about blending traditional elements with contemporary design sensibilities. This fusion is evident not just in the clothing but also in the store layouts, where ancient motifs meet sleek lines to create a harmonious balance.

Founder John Bissell​

John Bissell's vision for Fab India was not just about commerce; it was about social impact. He believed in creating opportunities for India's skilled artisans and weavers, empowering them to preserve their crafts while earning a sustainable livelihood.

His legacy lives on through Fab India's initiatives to promote fair trade practices and support rural communities. Fab India isn't just a brand; it's a movement towards ethical fashion and conscious consumerism.

Values That Define Fab India​

At the core of Fab India's ethos are values of sustainability, authenticity, and inclusivity. The brand's commitment to using natural fibers like cotton, silk, and wool not only ensures comfort but also reduces the environmental footprint.

Fab India celebrates diversity through its clothing, catering to all body types and ages. Whether you're looking for a classic kurta or a contemporary dress, there's something for everyone at Fab India.

When it comes to sports in India, cricket has long been the undisputed champion in terms of popularity. However, in recent years, swimming has gained significant traction among fitness enthusiasts and individuals looking for a refreshing way to stay active. But the question often arises: Is swimming an expensive sport in India? Let's explore the costs associated with this enjoyable and health-conscious activity.

Swimming Pools and Membership Costs​

Swimming is undoubtedly an accessible sport in India, even in major metros like Delhi, Mumbai, and Bangalore. Many cities across the country have public and private swimming pools that cater to individuals of all ages and skill levels. The cost of swimming, in particular, the annual membership fees, can vary significantly depending on the location and the type of pool.

In metropolitan cities, the annualized fee for hobby swimmers typically ranges from Rs 10,000 to Rs 20,000 per year. It is possible to find a pool for an annualized fee of Rs 15,000 or even lower in tier 2 and tier 3 cities, making it an affordable option for residents of smaller towns.

Swimming Gear: Essentials and Options​

To start swimming as a hobby, you don't need to invest heavily in gear. Here are the essential swimming items for men:

1. Swimming Trunk: These are lightweight and designed for water activities. They are comfortable and allow for ease of movement in the water. Trunks that I use or have used: Speedo Adult Male Essential Endurance Jammer and Men Swimming Boxer Black

2. Goggles: Protecting your eyes from chlorine and ensuring clear vision underwater is crucial. Good quality goggles can be found at reasonable prices. Goggles that I use or have used: Speedo Aquapulse Pro Mirror and GOGGLES 900 B-FAST BLACK RED MIRROR

3. Swimming Cap: A swimming cap helps keep your hair away from your face and protects it from chlorine damage. It's a must-have accessory. Goggles that I use or have used: Swimming Cap Silicone Unisize Print Geo Grey

These three items are the basics you'll need for an enjoyable swimming experience. However, it's worth mentioning that purchasing flippers (I use Swimming Short Fins Easyfins Grey) or hand flippers (I use PADDLE QUICK'IN 500 M BLACK YELLOW) is only necessary in specific situations. These are generally used for intensive training or competitive swimming. As a hobby swimmer, you can do without them, saving additional costs.

Additional Costs and Considerations​

While the core expenses of swimming in India are relatively affordable, there are a few additional costs and considerations to keep in mind:

1. Swim Lessons: If you're a beginner, you might consider taking swimming lessons to improve your technique and build confidence. These lessons can be an additional expense, but they are valuable for your swimming journey.

2. Pool Access Rules: Some swimming pools have strict rules regarding swimwear and hygiene. You may need to invest in a few extra swim caps or a pair of swim goggles as backups.

3. Swimming Clubs and Competitions: If you decide to take your swimming to a competitive level or join a swimming club, there may be higher associated costs, including coaching fees and competition expenses.

Swimming is not an expensive sport in India, especially if you approach it as a hobby or a fitness activity. The costs of annual pool memberships and essential gear are reasonable and accessible to people across different cities and income levels. So, if you've been contemplating taking up swimming as a way to stay fit and have fun, don't let concerns about the cost hold you back. Dive right in and enjoy the many benefits of this fantastic sport!

Incidents with devices​

Incidents and accidents happen with devices all the time. Some days the phone slips from my hand or earphones fall out of pocket or I spill water on the laptops. Such incidents are mostly avoidable and are upsetting in nature. Sometimes they cost time and money, sometimes I get lucky.

Airpods in black coffee​

Today afternoon, I grabbed a black coffee from the office vending machine and kept it lid open on my desk. I was looking at my screen and picked up the right airpod. I was going to listen to some music. Next thing I know, it slipped out of my hand and feel right into the cup of hot coffee straight out of the vending machine.

Coffee is best served at a temperature between 155ºF and 175ºF (70ºC to 80ºC). Coffee straight out of machine is usually around 95ºC. It took me a couple of seconds to realize what had happened. I flinched, and thought of my next move. In another couple of seconds, I rushed to the nearest sink to take the airpod out. While throwing away the coffee, I could see the steam from it. Along with the steam, my hope of the airpod surviving were evaporating.

I had the airpod in my hand and I curbed my reflex to wash it with water. Wrapping it in a paper tower, I checked for any residual coffee. Wiped fully, I went back to my desk. It was the moment of truth, and to my delight, they were still working.

Companies and trust​

Incidents like these build trust in a brand and company. It influences future decisions and since it is personal, it will be registered in my memory. The next I am in the market for earphones, Apple already has an edge, thanks to this incident.

Sofa Shopping​

Retail shopping can be open ended and never ending. Especially, if the product is high involvement, customized for space and has a long gratification cycle. I visited two stores in Jaipur - Wooden Street and Godrej Interio for sofa at home.

Setting aside the specifics of design, value proposition of the two brands, I had two interesting observations.

Wooden Street - New vs Repeat Purchase​

The sales representative at Wooden Street, C Scheme, Jaipur asked me for my mobile number and pulled up the previous purchases, queries for my account. He then customized his pitch depending on my previous purchases. Like a new business would, he customized the sales process for me.

Godrej Interio - Old Guard​

Also visited the Godrej Interio store in Jaipur. This Godrej store is a company owned store and others in Jaipur might be franchise stores. Since the old & outgoing sofa is also Godrej, I asked the sales representative to help me find a buyer for it. In fairness, he told me that he can try but cannot promise.

Both the stores bring a unique value proposition for the customers but operate so differently. The newness of Wooden Street in product, pitch, sales, customer satisfaction stacks up quite well against the trust and brand of Godrej.