In recent years, the vox pop format has emerged as a prominent feature in Indian news media. Shows like Mahaul Kya Hai exemplify how this format, which involves interviewing ordinary people to gauge public opinion, has captivated audiences across the country. The format’s informal and relatable approach is proving to be a significant driver of high television ratings (TRPs) and online engagement. Vox pop, short for "vox populi," which translates to "voice of the people," thrives on its ability to present everyday individuals’ perspectives on current events. This format breaks away from the traditional, more formal news presentation, offering viewers a glimpse into the real-life experiences and opinions of people from various walks of life. The popularity of shows like "Mahaul Kya Hai" illustrates how this method can humanize political and social issues, making them more accessible and engaging. What sets these shows apart is their informal nature. By bringing ordinary people into the spotlight, they create a more intimate connection between the news and its audience. This approach contrasts sharply with conventional news programs, which often focus on expert opinions and high-profile interviews. The vox pop format allows viewers to see and hear from people who are directly affected by the issues being discussed, adding a layer of authenticity and relatability.
The effectiveness of this format is not unique to India. Internationally, similar approaches have been used to boost viewer engagement and interest. For instance, shows like Man on the Street in the United States and [Question Time])https://www.bbc.co.uk/programmes/b006t1q9 in the United Kingdom have successfully utilized vox pop interviews to generate interest and provoke discussion. These programs often see spikes in viewership due to their engaging and interactive nature, which resonates with a broad audience. On digital platforms like YouTube, vox pop segments often go viral due to their candid and spontaneous nature. The format's ability to capture genuine reactions and opinions makes it highly shareable, driving both views and discussions online. This trend is particularly evident in the increasing number of channels and influencers who use vox pop interviews to connect with their audience on a personal level.
In essence, the vox pop format's appeal lies in its ability to present news in a more relatable and human-centered way. By highlighting ordinary people's voices they offer a refreshing change from traditional news formats. They tap into the audience's desire for authenticity and direct engagement, contributing to their growing popularity and impact on both television and digital platforms.