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· 3 min read
Gaurav Parashar

Uniqlo, the beloved Japanese clothing brand, has a name that is as unique as its fashion. But did you know that the name Uniqlo was born from a hilarious typo? Yes, you heard that right! It's a quirky tale of how an unintentional mistake led to the creation of one of the world's most popular fashion brands.

The 'C' That Became a 'Q': Uniqlo's Unintentional Name

In the early 1980s, when Uniqlo was still just a small clothing store in Hiroshima, Japan, its founder, Tadashi Yanai, was busy brainstorming the perfect name for his budding business. He wanted a name that would represent the uniqueness and high-quality nature of his products.

As the story goes, one fateful day, a printing error occurred on some promotional materials. Instead of spelling "unique clothing," the typist mistakenly replaced the 'C' with a 'Q,' resulting in "uniqlo". When Yanai saw the typo, he had a good laugh and thought, "Why not keep it? It's unique, just like our clothing!" And that's how Uniqlo was born, thanks to a fortuitous error.

Uniqlo Goes Global: Expanding Everywhere, Including India

Fast forward to today, and Uniqlo has grown into a global fashion powerhouse. With over 2,000 stores in more than 20 countries, it's safe to say that the 'C-turned-Q' has indeed brought luck to the brand.

One of its most recent endeavors is the expansion into the vibrant and diverse market of India. Uniqlo opened a new store store in the bustling city of Mumbai, and it was nothing short of a grand fashion fiesta. The store's grand opening was a spectacle, featuring celebrities strutting down the red carpet in Uniqlo's latest collections.

Uniqlo's Splashy Sea Campaign

Uniqlo is not just about fashion; they are also known for their innovative marketing campaigns. One of their most memorable recent campaigns took place on the high seas. Uniqlo launched a unique initiative where they set up a pop-up store on a floating platform in the middle of the ocean. The "Sea the Uniqlo" campaign was a smashing hit, and it turned the sea into a runway, with models showcasing Uniqlo's latest designs aboard boats and surfboards. Who knew shopping for clothes could be an aquatic adventure?

Uniqlo's rise to global prominence is a testament to the brand's commitment to uniqueness and quality, and it all started with a typo that became a quirky identity. So the next time you step into a Uniqlo store, remember the 'Q' that was never meant to be, but is now a symbol of style and quirkiness. Uniqlo is indeed on a roll, and as they continue their global expansion, we can't wait to see what they have in store for the world next. Who knows, maybe they'll open a store on the moon? After all, Uniqlo does have a knack for turning the ordinary into the extraordinary.

· 3 min read
Gaurav Parashar

In the blink of an eye, we find ourselves bidding farewell to yet another quarter in the financial year 2023-24. The inexorable passage of time reminds us of the paramount importance of impeccable business planning and strategy, a lesson we've learned anew in these fleeting six months.

Time Flies, Business Strategies Soar

The phrase "time flies" is a universal truth in our lives. It's a phrase that echoes through boardrooms, start-up offices, and entrepreneurial minds alike. As Quarter 2 of the financial year comes to a close, it's imperative to reflect on the pace at which progress is made, opportunities are seized, and goals are achieved.

In the fast-paced realm of commerce, the necessity of fluid business planning and strategy implementation becomes increasingly evident. What seemed like a distant future in Q1 is now a reality in Q2. Adaptability and agility are the cornerstones of sustainable growth, as businesses must constantly recalibrate to meet the evolving needs of their customers and the market.

Days Are Long, Years Are Short

"Days are long, but years are short." This poignant saying encapsulates the paradoxical nature of time in business. Daily tasks can be arduous and demanding, but they serve as building blocks for the bigger picture. Each day's triumphs and challenges contribute to the broader narrative of success. Yet, when we look back, it's astonishing to see how swiftly the calendar pages turn.

Evolution of Perception

Reflecting on the last six months, it's remarkable how my perception has evolved. The quarter's journey has revealed new perspectives and refined my understanding of business dynamics. I've come to appreciate the importance of anticipating change, setting realistic yet ambitious goals, and fostering adaptability within the organization.

The value of synchronized efforts among teams, departments, and stakeholders has become increasingly clear. Collaborative strategy implementation ensures that the business sails smoothly through the unpredictable seas of the market. This realization has driven home the significance of constant communication and alignment in achieving common objectives.

As Quarter 2 of 2023-24 draws to a close, the business world continues to spin its intricate web of challenges and opportunities. Time, as always, remains an unwavering force. The key takeaway from this period is that successful businesses are those that embrace change, prioritize synchronized planning and strategy, and remain mindful of the relentless passage of time. In this dynamic landscape, adaptability, and a forward-looking perspective are not just virtues but necessities. The days may be long, but the years are indeed short. It's a reminder to seize every moment, make the most of opportunities, and ensure that the business's path is always aligned with its strategic goals.

· 3 min read
Gaurav Parashar

YouTube has become a breeding ground for diverse talents. It is extremely competitive and rewarding as well.

One notable trend that has emerged is the transformation of stand-up comedians into YouTube influencers. Leading this wave of comedic YouTubers is Tanmay Bhat, a prominent figure in the Indian entertainment industry.

Tanmay Bhat: The Indian YouTube Sensation

Tanmay Bhat, a co-founder of the popular comedy group All India Bakchod (AIB), transitioned from live comedy performances to creating engaging YouTube videos. His channel has millions of subscribers and features content that ranges from comedians reviewing videos to dissecting memes and tweets. This evolution from live comedy to online video content showcases the adaptability of comedians in the digital age.

Global Influencers Following Suit

While Tanmay Bhat is a shining example in India, this trend is not confined to a single region. Comedians-turned-YouTubers are making waves worldwide. One such influencer is the UK's Jack Whitehall, who started his YouTube channel to share humorous takes on various topics, building on his stand-up comedy success.

In the United States, the duo Rhett and Link, known for their hilarious talk show Good Mythical Morning are prime examples of comedians who've found success on YouTube. They've built a massive following by creating content that reviews bizarre products, tests unusual food combinations, and explores internet phenomena, all while infusing humor into their videos.

The Generation Z Connection

One of the key factors contributing to the success of comedians turned YouTube influencers is their ability to resonate with the younger demographic. Generation Z and teenagers are the biggest target audience for such content. These viewers, who are deeply immersed in internet culture and social media, find the humor and relatability in these videos appealing.

In a world where short attention spans rule, YouTubers like Tanmay Bhat have perfected the art of creating engaging, bite-sized content. Whether it's dissecting viral memes or reacting to funny tweets, these influencers provide their younger audience with the quick doses of humor and entertainment they crave.

The rise of comedians like Tanmay Bhat, who successfully transition from stand-up comedy to YouTube fame, is a testament to the changing landscape of entertainment. Their ability to adapt, connect with Generation Z, and create content that resonates with a global audience is truly remarkable. As we continue to witness this trend, it's evident that humor is a universal language that transcends traditional boundaries, making these comedians-cum-influencers a force to be reckoned with in the digital age.

· 3 min read
Gaurav Parashar

In any professional setting, teams are the driving force behind success. The dynamics within a team can vary significantly, leading to divergent outcomes. Observing the traits of high-performing and low-performing team members provides valuable insights into what contributes to overall team efficacy. Moreover, understanding the concept of compounding small habits, both positive and negative, sheds light on how these traits can shape the performance of team resources. Let's delve into these aspects to uncover the secrets behind high-performing teams.

Traits of High-Performing Team Members

1. Proactive Initiative: High-performing team members take initiative without waiting for directions. They identify opportunities and challenges, and proactively contribute to solutions.

2. Collaborative Spirit: Collaboration is at the core of successful teams. High performers actively engage with colleagues, listen, and contribute ideas, fostering an environment of mutual respect.

3. Adaptability: In rapidly changing work landscapes, adaptability is crucial. High-performing individuals embrace change, thrive in dynamic scenarios, and exhibit a willingness to learn new skills.

4. Ownership and Accountability: These team members take ownership of their tasks, meeting deadlines and taking responsibility for outcomes, even in the face of setbacks.

5. Continuous Learning: High performers are lifelong learners. They seek out opportunities to expand their knowledge and skillset, staying at the forefront of industry developments.

Traits of Low-Performing Team Members

1. Passive Engagement: Low performers often lack enthusiasm and engagement. They may complete tasks without initiative, contributing less to the team's overall objectives.

2. Resistance to Change: Adapting to change can be challenging for low-performing individuals. They might struggle with new processes or technologies, hindering progress.

3. Lack of Accountability: These team members may deflect blame or fail to take responsibility for their actions, impacting the team's cohesion and efficiency.

4. Complacency: Low performers may not actively seek growth opportunities or challenge themselves. This can lead to stagnant skill development and diminished productivity.

5. Negative Attitude: A negative outlook can bring down team morale. Low-performing individuals might express cynicism or frustration, affecting team dynamics.

The Power of Compounding Small Habits

The concept of compounding applies not only to financial investments but also to personal and professional habits. Over time, consistently practicing small positive habits accumulates into significant growth. Conversely, neglecting positive habits in favor of negative ones can lead to deteriorating performance. For example, consistently engaging in open communication and active listening builds trust and camaraderie among team members, contributing to high performance. Conversely, neglecting communication can lead to misunderstandings, decreased collaboration, and a decline in overall team effectiveness.

In conclusion, understanding the traits of high and low-performing team members provides valuable insights into team dynamics and productivity. Moreover, recognizing the power of compounding small habits underscores the importance of cultivating positive behaviors within teams. By fostering proactive initiative, collaborative spirit, adaptability, ownership, and continuous learning, organizations can nurture a culture of high performance and drive success.

· 4 min read
Gaurav Parashar

In a country as diverse and populous as India, ensuring financial inclusion for all citizens has been a significant challenge. However, with the introduction of the Pradhan Mantri Jan-Dhan Yojana (PMJDY) nine years ago, India embarked on a transformative journey towards providing accessible financial services to every corner of the nation. This landmark initiative has not only paved the way for economic empowerment but also spurred development and growth across various sectors.

Importance of Pradhan Mantri Jan-Dhan Yojana

Launched on August 28, 2014, by Prime Minister Narendra Modi, the Pradhan Mantri Jan-Dhan Yojana aimed to address the issue of financial untouchability and bridge the gap between the rich and the marginalized. The scheme targeted the unbanked and underbanked sections of society, providing them with access to banking facilities, insurance, credit, and pension services.

This initiative holds paramount importance in India's socio-economic landscape. With almost 50 crore bank accounts opened under the scheme totalling deposits of over Rs 2 lakh crores (average balance of ~ Rs 4,000), PMJDY has significantly reduced the number of households without access to formal financial services. The program has also been instrumental in promoting direct benefit transfers, thereby eliminating intermediaries and minimizing leakages.

Rupay: Revolutionizing Debit Card Issuance

A total of ~34 crore debit cards have issued under the scheme. Issuing debit cards to such a massive number of beneficiaries was a logistical challenge that the government addressed effectively through the utilization of the Rupay payment system. Rupay, India's indigenous card payment network, played a pivotal role in this endeavor by offering a cost-effective solution for issuing debit cards. This not only streamlined the process but also promoted financial inclusion in rural and remote areas.

The adoption of Rupay has been instrumental in reducing the dependency on international card networks, resulting in cost savings for the government. The system's security features and compatibility with various digital payment platforms have also encouraged the uptake of cashless transactions among Jan-Dhan account holders.

Impact and Future Prospects

The Pradhan Mantri Jan-Dhan Yojana has brought about a sea change in the financial landscape of India. It has empowered women, farmers, and the economically weaker sections by enabling them to access formal credit and savings mechanisms. Additionally, it has facilitated the dissemination of government subsidies, pensions, and relief funds directly to beneficiaries, thus reducing corruption and leakages.

Growth in PMJDY

  • PMJDY stands at 50 crore accounts with balance of Rs 2 lakh crore => average balance of Rs 4000.
  • As of 31 Jan 2015, it stood at 12.5 crore accounts with balance of Rs 10k crore => average balance of Rs 800. So from 2015 till 2023, the balance has grown 5 folds.
  • The top 4 participants in PMJDY - i.e. State Bank of India, Punjab National Bank, Bank of Baroda, Bank of India - account for 70% of the accounts and deposits.
  • Monthly average balance is crucial in banking for profitability. Major private banks stand out in PMJDY accounts with average balance of Rs 42k and Rs 30k respectively. It is indeed clear that they have found a way to make PMJDY as profitable as possible.

On another note, I have my banking relationship with HDFC and Axis only - wonder how profitable am I as a client to them? As they say - If you owe the bank $100 that's your problem. If you owe the bank $100 million, that's the bank's problem.

Looking ahead, the program's success story is a testament to the Indian government's commitment to inclusive growth. As technology continues to play a pivotal role, leveraging digital solutions for banking services is expected to drive the next phase of this initiative. The continued integration of Rupay into the digital ecosystem will further expand financial services to the remotest corners of the country.

· 4 min read
Gaurav Parashar

In the new customer-centric world, businesses strive to build trust and loyalty by delivering exceptional products and services. However, some companies resort to passing on their responsibilities to vendors or service providers, leading to a breach of trust for the customer. The detrimental effects of shifting the blame are severe on customer satisfaction and brand reputation. I can vouch for it drawing upon my recent personal experiences with Urban Ladder and Birkenstock.

Right or wrong, the customer is always right.

The Breach of Trust: A Customer's Perspective

When a customer chooses a particular brand, they expect a seamless experience from start to finish. However, businesses that shift their responsibilities onto vendors or service providers create a disjointed and frustrating experience for customers. I recently encountered two such incidents that left me disappointed and questioning the integrity of these brands.

Urban Ladder's Sheesham Bed Saga

During my quest for a queen-size sheesham bed, I placed an order with Urban Ladder, a renowned furniture brand. However, the delivery process was marred with delays, miscommunication, and lack of coordination between Urban Ladder and their logistics partner. When I reached out to Urban Ladder's customer service for assistance, they shifted the blame to the logistics company, absolving themselves of any responsibility. This experience left me feeling frustrated and betrayed as a customer.

Birkenstock's E-Gift Card Mishap

In another instance, I decided to gift my friend an e-gift card from Birkenstock, a popular footwear brand. Unfortunately, the e-gift card was not delivered on time, causing inconvenience and disappointment to both my friend and me. When I contacted Birkenstock's customer support, they also deflected responsibility by stating that the issue lay with their third-party service provider. This experience not only tarnished Birkenstock's reputation but also affected my perception of their brand.

The Negative Impact on Brand Reputation

Passing on responsibility to service providers not only breaks the trust of customers but also dilutes the brand's reputation. Customers associate their experiences with the brand itself, regardless of the involvement of vendors or service providers. When businesses fail to take ownership and resolve issues promptly, customers may perceive the brand as untrustworthy, unreliable, and indifferent to their concerns. This erosion of reputation can result in a loss of customers and damage to long-term brand loyalty.

Thank your customer for complaining and mean it. Most will never bother to complain. They’ll just walk away.

Learnings for Customer-Facing Businesses

  1. Take Ownership of the Customer Experience: As a business, it is vital to take full responsibility for the end-to-end customer journey. Customers expect transparency, accountability, and timely resolutions when issues arise. Avoid shifting blame to vendors or service providers, and instead proactively address customer concerns.
  2. Ensure Effective Vendor Management: While working with vendors or service providers, establish clear expectations, communication channels, and performance metrics. Regularly evaluate their performance to maintain quality standards and ensure a consistent customer experience.
  3. Communicate Openly and Transparently: Effective communication is key to maintaining customer trust. Be honest and transparent with customers about any challenges or issues, and provide regular updates on their resolution. By demonstrating transparency, businesses can minimize the impact of potential disruptions.

Customer service shouldn’t just be a department, it should be the entire company.

Passing on responsibility to vendors or service providers will have severe repercussions for businesses. It erodes customer trust, damages brand reputation, and leads to dissatisfaction among consumers. The personal experiences I had with Urban Ladder and Birkenstock highlight the importance of taking ownership and prioritizing the customer experience. By learning from these examples and implementing effective vendor management, businesses can build stronger customer relationships and foster a positive brand image.

· 2 min read
Gaurav Parashar

Life has a way of reminding us of its unpredictable nature, and sometimes, it delivers heartbreaking news that leaves us shaken. Recently, I received the devastating news of the demise of a dear batchmate from IIM Bangalore. I want to pay homage to the departed soul, express condolences to their family and also reflect on the fragility of life. Moments like these serve as a poignant reminder to cherish our blessings, express gratitude, and make a positive impact on the world while we can.

Honoring a Life Lost

Losing a batchmate is not just a personal loss but also a loss to the entire community. Virendra was a bright, talented, and vibrant individual who touched the lives of many during their time at IIM Bangalore. Their enthusiasm, intellect, and warm presence will be deeply missed. Let me take a moment to remember and honor his life, the contributions he made, and the positive impact he left us behind with.

Embracing Life's Fragility

The passing of some you know serves as a stark reminder of life's fragility. It is a humbling realization that none of us are exempt from the transient nature of our existence. It is a reminder that every day is a gift, and we must make the most of the time we have. This news is a wake-up call, urging us to evaluate our priorities, appreciate the present moment, and live with intention.

Being Present with Loved Ones

The demise also compels me to reflect on the importance of nurturing relationships and being present with our loved ones. Life's uncertainties make it imperative to cherish the moments we share with family, friends, and those who bring meaning to our lives. Take the time to connect, listen, and create memories together. Let us strive to deepen our bonds, for these connections are what truly enrich our lives.

The loss of a beloved batchmate from IIM Bangalore serves as a solemn reminder of life's fragility and the importance of gratitude, cherishing loved ones, and making a positive impact. My heart goes out to the family and friends of the departed soul, and I offer my deepest condolences and strength during these difficult times.

May we all strive to live with gratitude, love, and purpose, creating a meaningful existence and leaving behind a world that is better.

· 2 min read
Gaurav Parashar

Today, I was trying to close a business deal with one of the biggest coaching institutes in India for design-related courses. I was prepared for a challenging negotiation process as the founder is sharp and tough, who is known for his Gujarati shrewdness and skilled negotiation tactics. While it may seem daunting, understanding the founder's negotiation style and employing effective strategies will hopefully lead to a successful agreement. Additionally, I note down the importance of maintaining professionalism and providing exceptional service in the face of tough negotiations.

The Founder: A Sharp Gujarati and a Tough Negotiator

The founder of this prominent coaching institute is widely recognized for his sharp business acumen and tough negotiation skills. Being a Gujarati, known for their astute entrepreneurial spirit, he approaches negotiations with a strategic mindset and a strong focus on maximizing his interests. He skillfully layers his negotiation tactics, continuously threatening to jeopardize the deal if his conditions are not met. It is crucial to be well-prepared and equipped with effective negotiation strategies to navigate through his tough negotiating style.

Strategies for Successful Negotiation

Focus on Mutual Benefits

I tried to emphasize how the proposed partnership will benefit both parties. Demonstrating a win-win situation is crucial for a successful negotiation in service based deals.

Prepare for Counterarguments

I tried to anticipate the founder's negotiation tactics and objections. I tried to give well-researched responses and was prepared to justify my terms and conditions.

Be Firm, Yet Polite

Standing my ground on important aspects of the negotiation was crucial, but I always tried to maintain a polite and respectful tone. I hope this help preserve the relationship and foster a more collaborative environment.

Negotiating a business deal with one of the biggest coaching institutes in India can be a daunting task, particularly when faced with a sharp Gujarati founder known for his tough negotiation style. Remember, negotiation is an art, and practicing effective strategies will help us secure a favorable outcome while preserving a healthy business relationship. If it worked, only time will tell.

· 3 min read
Gaurav Parashar

During shopping for shifting houses, I had an unfortunate encounter with Wooden Street, specifically with the store located in Golf Course Road, Gurgaon. With their upfront payment policy and promised delivery within 2 to 6 weeks, I was hopping to furnish my home with their stylish bed side tables and crisper chairs. However, my experience quickly turned sour when I faced consistent ghosting from their sales team and encountered frustrating customer support and archaic refund policies.

Ghosting by the Sales Team

Upon placing my order, I expected some level of communication from Wooden Street to keep me informed about the progress of my purchase. Unfortunately, this was not the case. The sales team seemed to disappear completely after they had made the sale. Phone calls and emails went unanswered, and the promises of timely updates were broken. This lack of communication and transparency left me feeling frustrated and neglected as a customer. It is essential for any business to maintain consistent and open communication with their customers to build trust and ensure customer satisfaction.

Poor Customer Support

When I finally managed to get in touch with Wooden Street's customer support team, I encountered further disappointment. The representatives appeared untrained and ill-equipped to handle customer queries effectively. They seemed unaware of the status of my order and failed to provide any concrete information. It was disheartening to realize that even after spending money, I was left to navigate through a maze of inefficient customer support. A prompt and knowledgeable customer support team is crucial in resolving customer issues and providing a positive shopping experience.

Refund Policies

In addition to the lack of communication and poor customer support, Wooden Street's refund policies left much to be desired. Despite the delayed delivery of my items, the company was reluctant to provide a refund or any form of compensation for the inconvenience caused. This rigid approach to refunds is not customer-centric and fails to acknowledge the impact of their poor service on the customers. A more flexible and empathetic refund policy would go a long way in resolving customer grievances and maintaining a positive brand image.

My shopping experience at Wooden Street Golf Course Road Gurgaon was a disappointing one, marred by ghosting from the sales team, poor customer support, and unsatisfactory refund policies. As a customer, I believe that it is essential for businesses to prioritize effective communication, prompt support, and flexible refund policies. These factors play a significant role in building customer trust and loyalty.

I would really not like to buy anything from Wooden Street again due to this poor experience.

· 2 min read
Gaurav Parashar

B2B business with SMBs

In the complex world of B2B business in India, there are several challenges that companies face, one of them being ghosting and difficulties in collections. Ghosting refers to the sudden disappearance or unresponsiveness of customers, leaving businesses in a state of uncertainty. This phenomenon can significantly impact cash flow and hinder business growth. Moreover, the collection process from small and medium-sized businesses (SMBs) comes with its own set of challenges, making it crucial for companies to navigate these issues effectively.

Ghosting in B2B

Ghosting can be a frustrating and all-too-common occurrence in the B2B landscape. It often happens when a customer abruptly ceases communication, leaving businesses unsure of the status of a deal or pending payment. This behavior can be attributed to various reasons, such as financial troubles, internal issues, or even communication breakdowns. Regardless of the cause, ghosting can have a detrimental effect on a company's financial health and overall operations.

Collections from SMBs

Dealing with SMB collections can be particularly challenging due to a variety of factors.

Lack of Financial Resources

Many SMBs operate on tight budgets and may struggle to pay their invoices promptly. Limited financial resources and cash flow issues can result in delayed or missed payments.

Inefficient Payment Processes

SMBs often lack well-established accounting systems and standardized payment procedures. This can lead to delays, errors, and confusion in the collection process, making it harder for businesses to track and receive payments on time.

Communication Barriers

Effective communication is crucial for successful collections, but language barriers and miscommunication can hinder the process when dealing with SMBs. Cultural differences and varying business practices also play a role, further complicating the collection efforts.

Today, I realized that we got ghosted by one of the long term customers of Exambazaar (Director of Trishul Defence Academy). He was communicating with us but kept on lying about the financial troubles, health issues in family and finally went cold. Obviously it doesn't feel great to waste time, energy and resources.

Hence, I have kept a principle of saying no very quickly to all sales and business development teams. With that clarity, any further efforts from them are purely their choice and investment of time & resources.